I was with a client recently and I was holding a catalogue that she asked me to toss in the recycling. I looked down as I tossed it in the bin and I saw a product on the back and my first thought was “Oh! That looks handy!” and started to think about where I’d put it and who’d use it in the house and where. My next thought, thankfully, was “For goodness sake, Rebecca, you don’t need a jigsaw-puzzle mat”.
But still, I was sucked into creating a need in my mind based on seeing a picture of something. I didn’t need nor want a jigsaw mat until I saw it. Sucked in, Mezzino!
So it got me thinking about ways we accidentally allow need to be created in our minds where it didn’t exist before. Here’s some of them that might be familiar:
1) Home shopping networks and catalogues – the culprit that got me. There’s one here in Australia that is particularly enticing because it has clever gadgets that spark your imagination. The issue is that they are very specific products, made for narrow purposes, which means you have a lot of products doing just one thing each. There are common things like avocado slicers (which slice nothing but an avocado) or garlic crushers (again, just for garlic) or more unusual items like an egg cuber (makes a square egg, of course). They create need where there is no real need (got a knife? There’s your avo slicer and garlic crusher in one!).
2) Sales. Marketers know very well that when we shop we buy stuff based on emotion and we justify the purchase with logic (after the fact most 
of the time). And when we shop in sales, the weight of emotion is stronger. We get a kick out of getting something for nothing. For getting something for less than what someone else may have paid. Then after the purchase, there’s more logic to back up the decision – “But I got $200 shoes for only $100!”. Nope. Discounts are not a real thing. They are something that masks the fact that you spent $100 on something you probably didn’t need. Something you won’t really use and will eventually have to discard (which can hurt for some). So you didn’t save $100, you wasted $100. Of course, you can buy stuff on sale, and you can save money, but only if you intended to buy that item before you saw it, and you were prepared to pay full price. That’s the only time you actually save money on a sale.
3) Charity auctions. You can accidentally spend money on things you don’t need because you can justify it by the thought that the money is going somewhere good, or that you were going to buy something like that anyway. Be careful; if you have clutter issues, it’s best you just make a donation.
4) “Clubs”, party plan and purchasing schemes. I had a client that was part of a scrap-booking group. There were three tiers to membership, each involving a compulsory purchase of materials each month. She felt like she’d be letting down the organiser if she dropped down a tier or two, but didn’t want the stuff and it was literally filling up her house. Any time you’re required to make a purchase in order to fulfil a commitment, run away!
5) Shopping as entertainment. When you shop for the fun of it, you are more likely to impulse-purchase. You are more likely to buy things just because they’re on sale or cheap, or they’re pretty. Shopping is a helpful activity when it’s done mindfully – when you know what you want and you don’t buy anything that’s not on your list (mental or otherwise – I always have a mental list of things I need, and sometimes write a specific one for that particular shopping excursion). If you deviate from the list, you’re probably collecting clutter.
Do you know of any other sneaky clutter-enablers?
